India's TV fraternity and the astounding viewership swear by The Indian Television Academy (ITA). Created in 2001, ITA today serves The television industry in different ways. Modelled after the Oscar Academy, the ITA has a collegium of TV stalwarts and experts who, each year, identify outstanding products of the medium in all its hues. The awards instituted by ITA have a reputation that has led some observers to call them the “TV Oscars of India”. The ITA has great connectivity with the Bollywood, Print Media, Event Management and, of course, television channels.
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